• October 6, 2024
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Course Details

MICA Executive MBA

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Course Description

MICA is an autonomous, non-profit organization, established in 1991. The institute offers a wide range of programs in full-time residential and online mode. The MICA offers a short-term online program for an executive MBA in different fields. It is the only residential institute in the Asia-Pacific region creating leadership in Strategic Marketing and Communication.

Awards and Accreditation

  1. MICA has been recognized as one of “The Economic Times Best Education Brands 2017”.
  2. It has secured #42 rank in NIRF ranking in 2021 in the management category.
  3. MICA is among the top management institute in India and the best in marketing and digital marketing courses.
  4. All the programs offered are UGC and AICTE approved.
  5. MICA wins the All India Mahindra War Room finals for the 2nd consecutive year in 2016.

MICA Executive MBA courses

The institute offers a certificate program for working professionals. These short-term courses excels in different skill sets to enhance their careers and move forward. The different courses offered by the institute are:

Advanced Certificate Programme in Digital Marketing & Communication with Specialisations

This course includes 5 months (core study) and 6 weeks (specialization) study. The program is designed to train students in Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The concepts, industry projects, tools, and case studies will equip the participant with the skills needed to have a strong edge in the job market. Apply Online The course includes four specializations:
  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications – PR

Key highlights:

  1. The participant will receive an Advanced Certification by MICA & MICA Executive Alumni Status.
  2. 12 Deep Dive Modules along with experience in 10 case studies, and  10 Industry Projects.
  3. Learning from the expert MICA faculty and get excellence in digital marketing.
  4. Career support to help build a career in digital marketing.
  5. Learn anytime, anywhere with a weekly study of 6-8 hrs. of study. This help in the application of skill to the working professionals.
  6. 1-to-1 mentorship to every student as per their interest.
  7. The online live classes along with videos, cases, projects, and assignments make the learning more effective.

Admission and fee structure

The online application form is available on the official website. After filling out the complete application form the admission team will contact the applicants. Details for the shortlisting will be given by E-mail. The fee structure for the certificate program is
  1. Base program + 1 specialization (32 weeks): ₹ 1,09,045/-.
  2. Base program + 2 specializations (38 weeks): ₹ 1,26,745/-.
  3. Core course + 3 Specializations (44 weeks): ₹ 1,41,495/-.
  4. Base course + 4 specialization (50 weeks): ₹ 1,56,245/-.

Advanced Certificate in Managing Brands and Marketing Communication (MBMC)

The program provides students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding different types of markets, competition, buyer behavior, and brand building. The program concludes with sessions on integrated marketing communication (IMC) and digital marketing (DM), which are extremely relevant in the era of the fourth industrial revolution. However, the duration of the course is 4 months. Apply Online

Key Highlights:

  1. Understand different types of strategies to manage brands and how to communicate with the target audience.
  2. Get an advance certificate from MICA With Alumni status.
  3. Gain practical knowledge with real case studies and current examples from the Industry.
  4. Opportunity to work on the capstone project to get apply the skill gained in the course.
  5. Corse is specially designed for mid and senior-level marketing executives.

Admission and fee structure

The applications are invited online. Get in touch with www.talentedge.com for details on admission. However, the classes are on Mondays and Tuesdays from 6.00p.m to 7.30p.m IST (1.5hrs). The total fee for the course is ₹  80,000/- plus taxes.

Advance Certificate In Advertising Management and Public Relations (Executive MBA from MICA)

The main aim of the course is to develop skill and perspective building for junior and middle-level executives in the domain of Advertising Management. The main component of the study is the theoretical advertising skill with the essence of management education. However, the course duration is 11 months with the 5-day on-campus module. The live classes are on Thursdays & Fridays from 7:30 am to9:00 am IST (1.5hours).

Key Highlights:

  1. Certificate of Completion from MICA, Ahmedabad, and Alumni status of MICA.
  2. Course based on intensive advertising and PR.
  3. Agency-Client Simulations Workshop to enhance learning.
  4. The full course comprises 8 modules with an in-depth study of advertising.
  5. Students will have the flexibility to reach out to the Professors for clearing doubts.

Admission and fee structure

The applications are accepted online, for more details visit:www.talentegde.com For Indian residents, the total fee is ₹ 1,30,000/- plus taxes.

Advanced Certificate in Brand Communication Management

The program is designed to train professionals to meet the growing demand for professionals in the Brand and Communications industry. However, the dynamic curriculum and the changes in the industry are the two key points of the course. The main focus of the course is to provide a deep understanding of branding and campaign management. The duration of the course is 5 months but the student can access the study material for 3 years.

Key Highlights:

  1. Learn from World-Class Experts and guides from MICA.
  2. Focus on the case studies and projects to understand the real-time situation.
  3. 1:1 coaching under expert for better understanding.
  4. interactive live sessions with peer interactions and doubt clearing at the same time.
  5. 3 days annual on-campus immersion in MICA.

Admission and fee structure

For filling application form click the link Apply online. The admission team will get in touch with you for the further process. However, the total fee for the program is ₹ 94,499/-.

Advanced Certificate program in Business Management (MICA executive MBA program)

The 11-month certificate program in Business Management from MICA aims to equip students with the business essentials required by them to become dynamic and successful professionals in this dynamic business world. The is best suited for managers, youngsters, working executives, and entrepreneurs. 70% attendance in the live sessions is mandatory for the course.

Key Highlights:

  1. Certificate of completion from MICA with alumni status of MICA.
  2. Experience the feel of real classroom learning with live virtual interactive sessions.
  3. The course curriculum includes comprehensive modules on contemporary issues in management.
  4. 3 days of on-campus immersion sessions at MICA.
  5. Classes are scheduled on Tuesdays and Wednesdays from 6:30 p.m. to 8:00 p.m. IST.
  6. Career assistance was provided to the participants.

Admission and Fee Structure

All applications for this course must be made through an online registration form. Click the link to Apply now. The total fee for the course is ₹ 1,10,000/-. The fee is payable in four installments.

Advanced Certificate In Media & Entertainment Management (MEM)

MICA has designed the Advanced Certificate for professionals and enthusiasts looking for in-depth knowledge and a solid career path in the entertainment sector. This 11-month course equips participants to gain knowledge about aspects like the M&E ecosystem, cost functions, revenue functions, distribution, sales practices, media planning – buying, and emerging platforms.

Key Highlights:

  1. Opportunity to get a certified course and alumni status from MICA.
  2. 6-day on-campus visit at MICA one time during the course.
  3. The mix of the case studies from corporate to get the essence of the real-time situation.
  4. Lectures imparted by specially selected, eminent, core faculty from MICA and Guest lectures by Industry Experts.
  5. The course is specially designed for working professionals in the media industry.

Admission and fee structure

All applications are invited online, for details contact www.ivoryeducation.com. The fee for the course is ₹ 1,25,000/-.

Advanced Certificate in Strategic Brand Management and Public Relations

This program focuses on how to build brands, launch mission-critical products and services, and acquire new customers. It helps the participants to formulate a strategy effective both in times of peace or crisis. The program is especially for mid and Senior Professionals, and entrepreneurs to grow their careers and business. The course duration is 6 months.

key highlights:

  1. 175+ videos, 30+ quizzes, and 15+ discussion forums are available in the resource center.
  2. Online live lectures by the expert faculties from MICA.
  3. certification and alumni status of MICA.
  4. The program consists of modules with a capstone project for better understanding.
  5. Career Services with Job Placement Assistance.

Admission and Fee Structure

Click the link for admission details and apply online. The fee for the program is ₹ 1,01,500 /-+ GST

Eligibility for the Executive MBA course from MICA

The minimum eligibility for the online execuitve program from MICA requires a degree from a recognized university. Apart from this, the different certifications require different work experience. For more details visit: www.mica.ac.in
  1. The candidate who fulfills the minimum eligibility has to register for the program by visiting the official website: https://somaiya.edu/.
  2. After which they are required to fill out the statement of Purpose (SOP).
  3. A personal interview will be carried out on the Zoom platform.
  4. The final selected candidates will be invited for admission and pay the fee.

Selection Criteria

The selection is based on the following parameters:
Parameter Percentage
Qualifying Exam 50%
Personal Interview 30%
Statement of Purpose 5%
Academics 5%
Outstanding Achievements 10%

Documents required at the time of admission

  1. Entrance Exam – Admit card and Scorecard.
  2. SSC Mark Sheet and Passing Certificate.
  3. HSC / Diploma Mark Sheet and Passing Certificate.
  4. Degree All Semester or Year wise Mark sheets.
  5. Graduation degree.
  6. Achievement /  Award or Reward Certificate / Co-Curricular / Extra Curricular Certificates if any.
  7. Work Experience Certificates.
  8. Birth Certificate.
  9. Any Government Photo Identity Proof.
  10. Photographs – 2 Nos.
  11. VastiPatrak & GLMS Affidavit – Only for Gujarati Linguistic Minority Candidates.
  12. Domicile Certificate – If applicable.
All the executive MBA Program from MICA are for experienced working professionals. The institute offers good placement opportunity and career assistance for most of the Executive MBA program. The online placement drive gives the equal opportunity for all the participants to get ahead in their career. MICA is one of the prominent institutes in India. It offers a wide range of programs to enhance your skill and become a leader tomorrow. If you are looking for a course that will help you to grow in the future then you surely go for the MICA execuitve MBA program. College compare is a place where you will get all the information about the online and distance learning course. If you are a working professional looking for a course that will enhance your career then you must visit the college compare website once. It will surely help you to select the best program for your future.

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