Chandigarh University (CU) online MBA is a prominent online platform where students get cutting-edge technological support that can help them elevate their skills. The university is affiliated with UGC-DEB and AICTE to provide high-quality education to online learners. CU has also been accredited by NAAC grade “A+” & placed it among India’s most elite and prestigious Higher Educational Institutions.

The University provides online MBA in 16 industry-relevant specializations that can help the learners to become masters in their respective fields and grow in their careers. Read the full blog to explore the specializations offered by Chandigarh University and select the elective that fits your career goal.

CU Online MBA

The Online MBA Degree, a dual specialization program, is designed to produce dynamic, skilled leaders and managers of the future. Any graduate with a minimum of 50% marks can apply for the CU online MBA program. The program is an excellent opportunity for students to pursue a dual concentration, allowing them to focus on two areas of their choice while simultaneously improving their skills and broadening their career opportunities dramatically. The elective-wise details of the program are given below:

1. Marketing Management

The online MBA program in marketing specialization prepares students to face the challenges of the dynamic marketing environment. The learner of the program gets an in-depth understanding of the marketing tactics and their application to solve the problem and make decisions that can elevate their project success rate. The subjects studied in marketing specialization are as follows:

• Marketing Analytics 
• Advertising and Brand Management
• Marketing of Services
• Service Marketing and CRM
• Integrated Marketing Communication
• Industrial Marketing

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2. Information Technology Management

This elective prepares students to apply technology and data with management tactics and improve the performance of organisations. Integration of IT with management is one of the most trending specializations and has diverse job opportunities for learners. The subjects included in this elective are:

• Managing E-Business/ Business Intelligence
• System Analysis and Design
• Managing IT-Enabled Services
• Knowledge Management
• Business Process Re-Engineering
• Database Management

3. Finance Management

Finance is the backbone of every business. Learning an MBA in finance prepares you to allocate financial resources in an efficient manner such that your earning increases. Financial management is one of the most important electives for pursuing a postgraduate degree program. The subjects included in the finance are:

• Banking and Financial Services Management
• Project Finance and Financial Modeling
• Tax Planning and Management
• International Finance
• Investment Management
• Mergers and Acquisitions

4.  International Business

Learning business ethics around the world is important for every business. With globalisation and digital marketing, your presence in the international market can help you in better growth. A postgraduate degree in international business will open up new opportunities for your organisation in global markets. The learner will get a comprehensive knowledge of global business perspectives, cultural awareness, and essential skills. The subjects included in this elective are: 

• Export Import Documentation
•  International Economics
• International Trade
• Financing of International Trade
• International Human Resource Management
• International Advertising and Brand Management

5. Human Resource Management

HRM is one of the most sought-after specializations for online MBAs as it manages the delicate relationship between the employee and employer. Learning human behaviour with tools and techniques that can be used to make efficient use of human resources is studied under this discipline. The subjects in this elective are:

• Human Resource Analytics
• Organisation Change & Development
• Cross Cultural Management
• Compensation Management
• Performance Management: Systems and strategies
• Methodology of Training and Development

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6. Entrepreneurship

If you own a business or want to advance in the current role the entrepreneurship management program is a perfect fit for your career goal. You will gain knowledge about innovative ideas and business techniques that can take your business to new heights. MBA in entrepreneurship is trending among start-ups who want to launch their ideas and transform into business leaders. The main subjects for this elective are:

• Entrepreneurial Strategies-I
• Social Entrepreneurship
• Entrepreneurial Strategies-II
• Family Business Management
• Innovation & Creativity in Business
• Small Business Management

7. Event Management

This program is meticulously designed for aspiring entrepreneurs who want to flourish in the world of events. The program equips the learner with the latest trends in event planning and helps them to understand every aspect of the event such as weddings, festivals, concerts, conferences, trade shows etc. The learner will get an in-depth knowledge in the following areas:

• Event Planning
• Culture and Entertainment
• Event Risk Management
• Event Marketing Campaign
• Principles of Event Management
• Budgeting and Costing of Events

8. Logistics and Supply Chain Management

Logistics & Supply Chain Management focuses on making data-driven decisions at the strategic, operational, and tactical levels to ensure the efficient transportation of goods and services. This training covers vital topics such as commodities management, customer service, storage, and warehouse operations. Students will learn how to design, implement, and control the flow of goods and services, including reverse logistics.

• logistic management
• Quality management and quality techniques
• Logistics and supply chain management
• Quantitative techniques for management
• Retail store and visual merchandising
• Operations management

9. Banking & Insurance

This program equips the learner with skills and knowledge essential to cater for their career and job role in the banking and insurance sector. The learner will get an insight into working in the banking and insurance sector by studying real-time cases and coming out with the solution leading to the development of the bank. The student will learn about the following subjects:

• Merchant Banking & Financial Services
• Legal Aspect of Banking
• Treasury & Risk Management
• Corporate Insurance management
• Mutual funds and portfolio management
• Banking & Insurance Management

10. Hospital Management

It is one of the trending specializations and provides diverse career opportunities as the hospital industry is one of the booming sectors in our country. The program equips learners with the working structure of the hospital services and helps them learn the tactics that can help them allocate the resources for the better working of the hospital administration. The student will learn the following subjects in this specialization:

• Hospital Planning & Services
• Benchmarking in Health Care
• E-Skills in Health Care
• Human Resource Management in Health Care
• Ethical & Legal Aspects of Health Care
• Healthcare Marketing

11. Retail Management

The elective helps the learner get acquainted with retail analytics, retail buying and planning, store management, customer relationship management, and retail branding. The retail sector provides you with the opportunity to learn about sales and marketing. The major subjects covered in this elective are:

• Retail Marketing
• Buying Merchandising 
• Retail Sales Techniques and Promotion
• International Retailing
• Retail Operations Management
• Retail Management Perspective

12. Operations Management

This program is designed to prepare students for advanced roles in inventory management, purchasing, distribution, and supply chain management. The learner gets an understanding of the operation process and the role of inventory in the production process. They also learn how to minimize procurement costs by effectively managing the inventory, supply, and manufacturing. The subjects covered include:

• Production Planning and Control
• Quantitative Techniques & Methods
• Operations Management and Strategy
• Logistics & Supply Chain Management
• Material Management
• Operations Research

13. Airlines & Airport Management

The specially crafted electives for the aviation industry include airlines and airport management. The course prepares students to face the challenges of the industry and deploy the limited resources to get the maximum benefit. The subjects covered in this course are as follows:

• Airline and Airport Operations
• Strategic Airport Planning and Marketing
• Aircraft Maintenance Management
• Aviation Safety and Security
• Aviation Legal Environment
• Aviation Resource Management

14. Disaster Management

A specialised course that makes you ready to control a disastrous situation helps the learner to gain knowledge preparedness, response, and recovery. This program prepares students to manage disasters effectively, mitigate risks, and lead organizations and communities through crises. The main subjects in this course are as follows:

• Disasters, Hazards and Extreme Events
• Disasters, Vulnerability and Risk
• Policy, Institutions, Governance and Disaster Management
• Disasters and Development
• Disaster Risk Reduction and Development Planning
• Introduction to Public Health and Mental Health in Disasters

15. Digital Marketing

Digital Marketing specialisation prepares learners with all the tools and techniques that can help a business make a remarkable presence on online platforms. The learner can advance in their career and find the perfect place in any digital marketing company. The learner will get an understanding of these subjects in this elective.

• SEO
• Content Marketing
• Social Media Marketing
• Digital Entrepreneurship
• Affiliate Marketing and Google AdSense
• Performance Marketing

16. Travel & Tourism Management

If you want to advance your career in the travel industry then this course is created for you. Learn the intricacies of the travel industry with our two-year online postgraduate degree program and flourish in the ever-evolving tourism industry. The course includes the following subjects:

• Tourism Economics
• Tourism Marketing
• Geography and International Tourism
• Tourism Concept and Impact
• Tourism Policy, Planning and Development
• Travel Agency Management

How to Choose Online MBA Specialization 

Choosing the right track for your career advancement can help you to move without any difficulty. But how can you select the right path depends on numerous factors such as your career goal, interest, and market demand. The first thing you should look at before enrolling in any online MBA specialization is to assess your career goal. Understand which field interests you the most and what are market trends.  Seeking guidance from your seniors can also help you to choose the right career path. 

Conclusion

Chandigarh University (CU) Online MBA program is well-known for its industry-relevant curriculum, unique pedagogy, placement assistance, and learning resources. The university provides 16 electives for an Online MBA program that can help you to grow in the industry you are interested in and currently working in. Choose the right fit for your career growth and complete your higher education with CU online MBA recognised by UGC and AICTE.