The advance in technology has taken everything to digital mode, so, the marketing. Digital marketing, or online marketing, is the promotion of brands or products to potential customers using the internet and other forms of digital communication. These include email, social media or web advertising, or text and messages through online channels. The MBA in digital marketing is one of the most demanding MBA courses in the current scenario.
What is MBA in digital marketing?
The master’s in digital marketing is an advanced management course where the learner gets details insight into digital marketing along with the principles of management. The course includes features such as marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, international business, and so on.
Scope of MBA in Digit Marketing
As we are advancing toward the digital world. The marketing of any product or service has become digital. Hence, digital marketers are in high demand nowadays. All the manufacturing, IT, education, hotels or restaurants, tourism, etc. need a digital marketer for promoting their brand and creating awareness. The digital marketing platform has a good reach the customers. MBA in digital marketing has the following career options:
- Digital Marketing Manager
- Social Media Manager
- Paid Media Manager/Specialist
- Content Writer
- Campaign Manager and SEO Manager
The average salary after completing the digital marketing course lies between 5 LPA to 12 LPA.
MBA in Digital Marketing courses
The MBA in digital marketing course consists of a core as well as the elective knowledge of the digital platform. These subjects help in the overall development of the candidate in the field of digital marketing. The subjects include:
- Operations Management
- Marketing Management
- Social Media Marketing
- Digital Advertising
- Affiliate Marketing
- eCommerce Marketing
- Brand Planning and Marketing
- SEO, SEM
- Web Analytics
- Introduction to Marketing Strategies
- Campaign Growth and Evaluation
Apart from this the learners get acquainted with the digital marketing vitals such as google analytics, google Adsense, google AdWords, paid search, content marketing, and email marketing. Moreover, the in future digital marketing will be of more use as the world is shifting towards the internet. The advancement of AI has also marked the importance of digital marketing in the macro environment.
Top Colleges in India offering MBA in DIGITAL MARKETING
A number of colleges in India are offering digital marketing programs. Here we have bought you some of the best colleges offering digital marketing MBA courses.
Symbiosis Pune
Symbiosis is one of the best online and distance learning institutes in India. SCDL (symbiosis center of distance learning) offers PGDM in digital marketing. The duration of the course is 1 year but the admission is valid for 1 and a shelf year. It is an AICTE and UGC-approved course. Programs focus on developing & planning a digital offering, and gaining proficiency in social advertising & enhancing customer engagement by use of e-CRM. The fee for the course is ₹ 20,000 and it is divided into two semesters. Participants who have passed the graduation can easily apply for the course by visiting the official website: www.scdl.net.
Jain University Online MBA Program
Jain (Deemed to be University) offers MBA in Digital Marketing. The course is of 2-year duration and it is divided into 4 semesters. In this course, the learner will learn all the basic management principles in addition to digital marketing. The course is designed by industry experts keeping in mind the latest trends. Learning is done via online classes so, there is a direct interaction among the faculty and peers. Moreover, the university is UGC and AICTE approved. It has also been accredited with a NAAC grade “A” certificate for imparting distance education. The total fee for the course is ₹ 2,00,000. A graduation degree holder can easily apply online for the course. Visit the official website for details: https://www.jain-online.com/.
Amity University
The Amity Online MBA is India’s only online MBA to be ranked by QS globally. MBA online is UGC-approved and WASC accredited. MBA in digital marketing from Amity online will give you descriptive knowledge of the digital marketing platform. The program is fully flexible i.e. give exams anywhere and take a break when you feel. The course also includes real-time problems and live doubt-solving sessions with industry experts and mentors. The fee for the course is ₹ 2,55,000 or ₹ 70,000 per semester. The university provides you full assistance for placement after course completion. For more details visit https://amityonline.com/.
Parul University
Parul University offers MBA in digital marketing, a two-year online degree course. The admission is entirely based on the entrance exam. A minimum of 55% in graduation is required. It takes part in the student exchange program from different countries. The MBA program by Parul university consists of four semesters with in-depth knowledge of digital marketing. The fee for the course is ₹ 1.48 lakh. It also provide placement assistance for the online courses. For more details visit https://paruluniversity.ac.in/.
NMIMS University
NMIMS- GASCE is one of the pioneering MBA colleges in India. It offers MBA in digital marketing for graduated students. All the key insights of digital marketing are incorporated into the course. It also provides a real-time learning situation and the design of the curriculum is done by industry experts and academicians. The PGDM in digital marketing is a 1-year course consisting of two semesters covering all the relevant topics. apart from this the university also offers a short-term certificate course in digital marketing to sharpen up your skill. The course fees for the PGDM in Digital marketing is ₹ 66,000. For more details visit https://online.nmims.edu/.
Who should study MBA in Digital Marketing
Marketing and digital marketing are two different things. One should study digital marketing if:
- Marketing through digital means requires technical skills and creative ideas. So, if you are keen to learn the technical things you should do the following course.
- An MBA in digital marketing helps the person in the digital field with good career opportunities.
- If you are in a managerial position and want to learn new marketing techniques then you can surely go for his course.
- Young and fresh blood with new thoughts and creative marketing concepts can also complete the digital marketing course.
- MBA along with digital marketing will help you to sort the business problems with techniques.
The digital marketing course is good for learning new and advanced skill for the marketing personnel. It adds a trending skill to your profile. You can easily enroll for the course online or part-time. The course helps you to get well equipped with tools such as analytics, AdWords, Facebook, youtube channels, etc.
College compare is a place where you will get all about the online and distance learning programs. Just log on to the official website https://collegecompare.co.in/ and select the most appropriate course to enhance your career.
